Olivier mainly aims at the urbanized mature women with cultural meanings and interprets their distinctive distinctive personality and spirit of freedom. To guide the concept of unique in the domestic women's brand. Design taste of transcendental atmosphere, maintaining a high artistic style without losing the practical, strong human heritage gives the brand a rustic and quiet qualities, is a simple luxury, restrained publicity, coarse and elegant. In terms of design techniques, Olivier constantly explores the design tools of expressiveness and contemporary feeling. The materials and colors are ingeniously applied to portray the inner realm and rich connotation of modern women. Designers travel to and from Paris, Milan, Tokyo, and Shanghai each year to bring the world's most popular element to Olivia Womenswear. Based on the design orientation and cultural foundation, the company and the joining partners are not only a kind of business cooperation relationship, but also include the cultural transmission and the market perfect guidance. Olivetti's storefront is not only selling products, More for customers to bring health, leisure, fashion, elegant emotional shopping concept.