In the first day before the end of the Hangzhou Xiaoshan International Feather Festival in Hangzhou, China's cutting-edge apparel brand new ice cream down jacket with its unique design concept of individual fashion trends, subvert the traditional concept of oversized plump clothing, import the latest pop elements Down jackets can also wear the same beautiful lines, metal texture fabrics show the fashion trend, the design of business models give a concise and capable professional impression. Bingjie won the first prize in the Down Design Competition at the same time also attracted more visitors' attention. Bingjie aimed at the market segments to 80, 90 after the crowd as the target consumer groups, according to their needs and characteristics of the introduction of the concept of virtual networks to make their fashion more freedom of expression. It is reported that Bingjie in the protection of feather health at the same time, Bingjie choose the fabrics, accessories are also very popular elements, business executives said Bingjie Yu down jacket industry to be fast fashion communicators. "Leading, rather than following, is the way to victory." China Down Industry Meritorious Entrepreneurs Bosideng high morality Kang Dekang ice-breaking fashion connotation. China Down Industry Association, executive vice chairman and secretary general Yao Xiaomin optimistic about the down industry. She believes that the down industry will fully recover in the first half of next year, companies should change their thinking in the development. For the down jacket market prospects, industry analysis, the current per capita penetration rate of down jacket in Japan reached 103%, 87% in the United States, while China is only 5%, this gap is the future market potential. With a new round of industry reshuffle, innovation, marketing, quality, value, etc. will certainly be more attention, a new industry outlook will accelerate the formation.
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