Full of sports passion Italian ellesse sports brand enters China

1959: LS is the initial letter of the founder of the brand. Founded in Perugia in 1959. It was born in Italy's ski resort and skiers created their own brand because they could not find any ski products that could meet their style and performance requirements.

The skier is Leonardo Servido. The love of skiing and superb clothing techniques have made him a revolutionary design in the skiing apparel industry. In the late 60s of the 1960s, the fabric invented by Servido significantly improved the performance of the product and was avant-garde, revolutionizing the global ski market.

1970: ellesse invented Jet Ski Pant, a modified and designed top-of-the-line ski trousers style with multiple technological elements. This innovation led the brand to become one of the world's high-end sportswear brands.

1975: ellesse marches into the tennis apparel market. Just as the excellent performance in the ski market, the perfect blend of classic Italian design style and fashion elements, the ellesse tennis series also succeeded in a short time.

In the same year, the new ELLESSE 'hemispherical' logo was born. This pattern represents a half tennis ball with 2 red sutures on it, which also implies a red snowboard.

1980:ellesse succeeded in signing up for the sponsorship of various world top athletes and major events such as the New York Marathon and the Ferrari F1 team.

Chris Evert and Guillermo Vilas also signed sponsorship agreements with ellesse.

1983:Illesse signed a contract to sponsor a 15-year-old German tennis player? Boris Becker

1985 and 1986: Becker is dressed in an ellesse sponsored series of two Wimbledon contests.

1993: Listed company of Pentland Group finally becomes new global owner of the ellesse brand

(Pentland Group owns, etc., 10 other world famous sports brands)

1997: Jean-Luc Cretier, a member of the French national ski team sponsored by ellesse, won the gold medal in the ski project at the Winter Olympics in Nagano, Japan.

2000s:ellesse continues to maintain its brand image of a well-known global high-end sports brand, an Italian sports brand that is rooted in skiing and tennis sports, full of athleticism and professionalism.

In 2007, 48 years later, ellesse finally stepped into China in UCCAL's utmost support. UCCAL became the exclusive franchisor of ellesse in China. Under the constant efforts of both parties, ellesse will develop into a leading fashion in China. World-class brand of sports.