Jimmy Choo's new Cruise collection combines fashion, sophistication and luxury, bringing a series of seasonal boutiques. It is definitely the perfect mix of gorgeous party season, sunny holidays and bustling city life.
Red and black stitching high heels
Jimmy Choo has been self-contained with a new global premium product brand. In 2003, Jimmy Choo once again demonstrated its strong potential to launch its first handbag collection and the enthusiasm swept the market. Jimmy Choo's Tulita Slim Half Moon Shoulder Bag has become a must-have accessory for women around the world, setting the stage for the brand in the handbag industry and aligning with the status of the popular Kelly or Baguette handbags. By 2004, Jimmy Choo’s sales had reached 34.50 million euros, which was eight times higher than the 2001 record.
Gold fine with patent leather high heels
Tamara Mellon - Founder and President
"Why don't wear what you wear - as long as you pair with good shoes and handbags, you will be very well dressed." - Tamara Mellon
Born in London, Tamara Mellon's father was successful businessman Tom Yeardye and his mother was the former Chanel model model Ann Yeardye. Tamara was educated around the world, including Beverly Hills in England and Switzerland. With her strong fashion sense, she started her career with Phyllis Walters Public Relations and Mirabella, and in 1990 became an editor of the accessory edition of British Vogue magazine.
Sequined decorative high-heeled shoes
At the time, the accessories market was tedious and the products sold were lacking in style. Tamara used this development space to create a branded footwear brand and sell the finished footwear line under the direction of Jimmy Choo, a famous shoemaker in East London.
Black and white striped suede high heels
Tamara, who is the founder of the Jimmy Choo brand, has been supported by Italian investors and manufacturers both in trading funds and production and production. She also opened an office in Italy to handle issues such as production, quality control and shipping. In 2001, Jimmy Choo has opened more than 100 points of sale. Its famous customers include Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols. The Jimmy Choo series accounts for more than 50% of the total production of some manufacturers.
Wooden heel suede high heels
Tamara and his creative director, Sandra Choi, have become the most sought-after design portfolio in major fashion centers around the world with their unique inspiration. The first Jimmy Choo shop opened in Motcombe Street in 1996. Tamara has opened stores in New York, Las Vegas and Beverly Hills one after another.
White patent leather high heels
Tamara has successfully upgraded the accessories to a place where movie stars have become a favorite. Beyonce Knowles chants Jimmy Choo's dazzling series of high-heeled shoes, and Oscar's actress chooses Jimmy Choo to follow her shoes. Carpets, which prove the extraordinary position of the brand in the celebrity circle, also bring rare promotion effects to the brand.
Rose red patent leather sandals
Since the first exclusive shop in Knightsbridge, London in 1996, the total number of Jimmy Choo stores has approached 60, including London (Sloane Street and New Bond Street), New York, Beverly Hills, Miami, Tokyo, Hong Kong and Shanghai. , Beijing, Paris, Milan, and has a special distribution network in the world.
Bright yellow wooden wedge sandals
The design returning to the 80s is refreshing. In the handbag collections, the hibiscus red-lacquered patent leather is accompanied by a distinctive appearance. The design is bold and full of excitement. Key styles include the new thick square high heel "Lexy" with green, and blue and red French leather to choose from. This heel features a unique combination of plexiglass and straight grain lines. It is a masterpiece of modernity and nature.
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