On March 28th, the “Oriental Fashion Day†fashion trend sponsored by the Oriental Fashion Center released the theme series release event, which was held in the first workshop of 751D·PARK. As the first Fashion Day event initiated by the Fashion and Creative Industry Park in China International Fashion Week, “Oriental Fashion Day†received high attention in this season's fashion week, becoming a fashion industry group and creative industrial park service fashion design. A classic example of entrepreneurship and support for fashion brand development.
China Fashion Designers Association Chairman Zhang Qinghui
Talking about the origin and origin of the “Oriental Fashion Dayâ€, Liu Qiang, founder of the Oriental Fashion Center Park and chairman of Qingdao China Textile Yilian Fashion Industry Investment Group, told the reporter that the Oriental Fashion Day was organized by the China Fashion Designers Association and the Oriental Fashion Center. The joint activities launched by the two parties, based on the mission of China's cutting-edge designer services and incubation, jointly promote the comprehensive ability of designers and brand value transformation. He emphasized that as one of the important contents of the Oriental Fashion Center's designer service system, Oriental Fashion Day has always hoped that cutting-edge designers will graft onto higher platforms, provide them with ample room for growth and rich in quality resources, and build together. The value ecosystem of China's original clothing design.
Photograph of Oriental Fashion Day guests
It is understood that the first "Oriental Fashion Day" consisted of three thematic releases, namely "Living to the Sea - Liu Wei", "Film Memory - Xi Xiaojing", "Iceland Morning - Yang Jingjing & Sun Ting".
Liu Wei - "Born to the Sea"
Liu Wei, designer of the Chinese top designer of fashion design, started with the series of marine spirits, ocean vigor, ocean goddess, and ocean return. He used pure blue and eternal black and white series to match, featured with moisture wicking, anti-sun and anti-sunning. The newly developed technological functional fabrics such as sweat stains, UV protection, and wind and moisture permeability are designed to be light, sporty, comfortable, simple and natural, and to reveal the concept of a new lifestyle for coastal recreation and pro-sea vacations. The courage of the designer to explore the sea, the timidity of openness and the dream of Tongda are even more pronounced.
Liu Wei told reporters that 70 sets of design work for the theme conference “Born to the Sea†were inspired by a variety of beautiful spirits in the ocean. Each series has her style and details of surprises. And letting her really care about the love of the sea in Shanghai, the driving force for designing the ocean as a drawing board is the Oriental fashion center of the fashionable and creative industrial park on the west coast of Qingdao. In the Oriental fashion center Linhai's master studio group, Liu Wei studio is the earliest settled in the creation. In each room of the studio, Liu Wei can see the vast expanses of oceans, and can see the patches on the surface of the sea in the sun shining bright colors... Work in the creative fashion of the Oriental Fashion Center featuring innovative In the park, Liu Wei was drawn by the sea's mysterious depths. She was touched by the purity of the blue sea. She used her varied design techniques to express her inner sentimental and romantic feelings. This is an innovative marine fashion lifestyle. The fashion conference is to arouse people's feelings about the ocean that human beings use to occupy more than 70% of the earth's area. It is to use their own ideas to invite people to love and love the sea, and to strengthen the ocean while integrating into the ocean world. Environmental awareness, so that the marine fashion exudes more fascinating power!
Xi Xiaojing - "comme audery - film memory"
The designer of the Oriental Fashion Center, Xi Xiaojing, and the brand Gins'c presented us with a theme show called "comme audery - film memory". The designers used Audrey Hepburn as the inspiration for Muse and used four series to show each one. Girls want to be different styles of Audrey.
In the Lilac garden series, the designer wants to express a simple, sweet and brisk design concept. “In the quiet autumn afternoon, sitting alone on a bench full of purple petals, I turned to look at the faded diary in my hand. The slightly yellowed picture inadvertently slipped from my hand.... Sweet and pretty lilac figure..." In color use, the main colors of this series are lilac, warm beige, metallic gray. Most of the main fabrics were selected from exquisite low-key Japanese fabrics such as cloves, worsted fabrics, lilac-colored silk-printed fabrics, and grey-gray cashmere-coated fabrics. The style of the fabric is delicate and comfortable.
In Timeless flim - the eternal video series, designers want to show a style of dress with a dramatic tension. This series is mainly based on black and white solid colors, supplemented by black and white geometric figures. In terms of fabric usage, Japan's Mitsubishi's triacetate fabric, a major selection of major fabrics, is comfortable, breathable and quick-drying, and its fabrics are strong (white is easy to clean, black is not easy to fade), and specially selected two surfaces have a strong sense of texture and style. Italian fabrics to express the local. From the design point of view, this series of profiles is simple and richly layered, with 茧-shaped and x-shaped, umbrella-based profile, bold use of different combinations of materials and stacking to create a dramatic tension wearing effect.
The third series, Solo travel, travels alone, with burgundy, ash, and navy colors. The fabrics are mainly made of soft and delicate Japanese knitted fabrics and unusually soft 100% knitted wool fabrics to match the Italian style of red woven fabrics with a distinctive color and style, which is comfortable and charming. The shape is mainly X-shaped and rectangular, compared to the previous two series more than the series of Slim models with more lantern sleeves and backless details, with a loose-fitting profile, the entire series of models create a lazy and Sexy romantic holiday atmosphere.
Gala dinner events in the finale – the dinner party notes hope to create a gorgeous and lively dinner style. The main colors of this series are metal blue and metal gray, with black and white as the auxiliary color. This series of profiles continues the first three series of X-type and box-type, this series of selected fabrics and colors are more gorgeous. High-gloss silver-gray silk wool fabrics and high-purity bright blue Sully alpaca fabrics create a gorgeous but lively dinner atmosphere.
Yang Jingjing, Sun Ting - "The Morning of Iceland"
Yang Jingjing and Sun Ting, representatives of cutting-edge designers signed by the Oriental Fashion Center, brought us the “Morning Iceland†themed fashion show.
50 sets of works are mainly divided into four series. In the first series of “Vik town in the middle of the nightâ€, the overall color used was black and white, symbolizing the coldness and mystery of the Vic town in the darkness before dawn. In terms of fabrics, designers used 100% wool fabrics, leather materials and pure cotton materials. Different textures splicing and matching highlight the overall sense of the series.
The second series is “The Thingvellir National Park in the morning.†From the color point of view, the designers used the retro Mika camel and dark green. There is no doubt that this series of colors is inspired by the Thingvellir National Park. The beautiful scenery. The reporter noted that the fabrics used in this series were based on 100% wool, with different patterns and stripes on the patterns, and the profile design was also very bold.
The third series is "Golden Circle in Sunrise". This series of colors is also very much associated with the natural world. It is blue and white coffee as a whole. From the visual sense point of view, this series of small and refined, pure color and a sense of power, material selection of Albaka and Australian wool, design techniques using bold colors, full of artistic sense.
The fourth series is “The Black Beach in the Morningâ€, as the finale of the press conference. The design of this group is inspired by the strange landscape of Iceland’s black sand beaches. The designer said: “This is the key series we have created in 2018. We have customized a special wool fabric with a dot pattern on the material. We use 90 pieces of Australian wool and have a high quality textureâ€. Judging from the presentation of the audience, the fourth series is also the final line series that best represents the designer's design concepts, from the inspiration of the black sand beach to the customization of special pattern raw materials, to the mastery and analysis of profiles. Groups are the most representative group.
How can "Oriental Fashion Day" be a full-service designer?
In fact, the Oriental Fashion Center has also absorbed many powerful resources on the way to supporting designers' entrepreneurship and achieving brand dreams. It is understood that from the perspective of the location of the park, the Oriental Fashion Center is positioned as a smart full-experience fashion and creative industrial ecological park. Since its establishment, it has been dedicated to the establishment and operation of a designer service system, creating cutting-edge designer incubation platforms and fashion trends. The publishing platform and original design trading platform provide designers with various services from six aspects including information data, learning and development, development and production, marketing, channel distribution, and investment incubation.
Wang Yaodong, chairman of Beijing Fashion Show Technology Co., Ltd., told reporters that in order to ensure the matching of service resources, the Oriental Fashion Center has also invested in and jointly run Fashion Shows, Show Run Business, Hideyoshi Education, Hideyuki Marine Fashion, and Hidehiro Consulting. Seven companies such as Xiushang Culture and Xiuze Investment are service-oriented business support modules. From the display and transaction of online designer brands to the offline R&D centers, buyers, fashion agencies, ordering and integration stores, the three-dimensional construction and operation of the designer service system.
It is reported that since the year of 2017 trial operation of the Oriental Fashion Center's designer service system, the project has achieved significant results: annual investment reached 20 million yuan; it became the official partner of China International Fashion Week DHUB Exhibition; successfully held the first session China (Qingdao) International Marine Fashion Festival; provided training, promotion, and order services for more than 200 designers on the platform, reached 25 million yuan in order transactions throughout the year; realized designer signing stay of more than 50 people; launched designer online shows and Information Service Platform Fashion Show App2.0 and Online Transaction Wechat Mall 1.0; awarded by the Ministry of Industry and Information Technology to the country's second batch of textile and apparel innovation demonstration parks.
The successful hosting of the first "Oriental Fashion Day" not only demonstrated the fact that the Oriental Fashion Center provided cutting-edge designers with full-free themed publishing, brand promotion and resource integration services, but also added a boost to the rapid development of the Chinese fashion industry. An effective "assisted" means. In the near future, new designers who are willing to join the Oriental Fashion Center and participate in the “Oriental Fashion Day†can enter the T stage of China International Fashion Week through registration, prequalification, pre-examination of works, and final judgement by the judges. Not only that, they will also be provided with all-round supporting services such as training and investment provided by the Oriental Fashion Center in the future.