With the Chinese underwear industry by the functional marketing model has gradually transformed into fashion marketing innovation, underwear brand chain is becoming a new bright spot in the market.
As China's first brand of fashion underwear, cats underwear through effective terminal innovation "three shots" Act, successfully launched its sexy experience as the terminal of the fashion chain brand management model.
The devaluation of the brand chain model of cat people in major cities across the country to establish brand chain terminal more than 300 in the continuous expansion of the cat market in China formed a "sexy network."
Cat's brand communication and management has become the core of the terminal remodeling. Adhere to the "pursuit of a sexy lifestyle" brand positioning, leading the fashion crowd to pursue a sexy life, and for the different needs of consumers in different regions, with sexy as the core, to experience museum brand promotion systematic planning, the formation of cat terminal Unified management.
Standardization is another feature of the cat brand chain. Standardization is to protect the rapid and effective business focus, is the premise of large-scale efficient distribution and procurement, but also to maximize the interests of subsidiaries and franchisees to ensure the effective operation of the mode of operation.
After the implementation of the brand chain, cats require the management of all levels of museums and stores unified management, maintaining a unified corporate brand image to ensure that consumers have a clear understanding of cats.
Cats are not selling underwear products, but the sexy fashion culture. Cultural chain has become the highest level of the cat brand chain. Consumers enjoy unique and unified sexy culture while buying lingerie, forming trust and understanding between all chain brands and target groups. The maximization of unified internal cultural identification ensures the interests of franchisees.
Broken "gold market" is through the integration of development toward unity, a high-end brands shoulder the international desire. In this situation, cats took the lead in successfully completing the brand channel rebuilding. After unifying the decentralized funds and manpower resources and exerting economies of scale, the Cat took the road to chain management and took the lead in the new round of market challenges.
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