Underwear brand hype "high-tech" people see a bit dizzy

The weather is getting cold, thermal underwear market is active again. I visited a few large supermarket shopping malls in our city, thermal underwear brands in the woods, in order to attract consumers, major brands have played a "technology card", Lycra, no sense of labeling, bamboo fiber and other concepts endless, prices have gone up, the public purchase When confused. Experts said the purchase of thermal underwear to be cautious, "high-tech" concept is not high cost.

I am in the urban area near a large shopping mall South Street shopping district, more than 10 kinds of brand thermal underwear lined up in the container, a variety of colors, styles readily available, come to buy the public an endless stream. In a prominent position in the sales area, several marked soft cotton Lycra, no sense of tag, especially soft cotton Lycra thermal underwear is particularly conspicuous, I pay attention to observe a moment, in the mall, the concept of thermal underwear is not very high, but the price is About 2 times higher than normal underwear. A section labeled soft cotton Lycra thermal underwear priced at 69.9 yuan, but not far away from an ordinary thermal underwear priced only 29.9 yuan, the public so much for the priceless.

"What is the meaning of Lycra ah?" I pointed to a label with a soft cotton Lycra concept thermal underwear inquiry female shopping service attendants.

"I do not know what the specific meaning, anyway, good elasticity, good thermal effect." The shopping guide waiter is also ill-informed.

In the mall, I randomly interviewed 10 customers to buy thermal underwear, most people do not know the concept of Lycra.

What is the concept of thermal underwear full thermal effect? How about price? City Bureau of Quality Supervision Zhang Zhilan, chief told the author, "Lycra" is a man-made elastic fiber spandex, thermal underwear must be added to the ingredients in the thermal performance, general thermal underwear and conceptual underwear almost the same.

"Do not just look at these concepts, the main look at the packaging marked warm rate." Zhang Zhiru said. Municipal Bureau of Quality Supervision, law enforcement officers remind the public to wear thermal underwear is not thicker, the warmer the better, when buying thermal underwear, in addition to being vigilant business hype, but also according to their own skin, physical and other physical conditions Carefully choose thermal underwear.

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