】 "A vine green, million snow peaks." March 30, and GMXY (Gu Mu Xi Yang) belong to Zhejiang Haiming Industrial Co., Ltd. of women's fashion brand avvn, with a delicate and beautiful "Silver Finland" autumn and winter fashion show, leading the audience away from the city noisy noise, into nature , Breathing freely in the fresh air behind Finnish snow in the "forest country." This is also the first appearance of the brand in Beijing International Fashion Week, attracting wide media attention from many media representatives.
According to reports, avvn for Latin "AVESVINUMNOVUM" acronym for "bird and new wine." The brand advocates a comfortable and relaxed lifestyle, hoping that all the wearers will be able to recover the happiness gradually lost in the busy city. It takes "holiday fashion" and "natural slow life" as the keynote, The main line, trying to change through the fashion design, creating a holiday atmosphere, to meet consumers in the subconscious longing and desire to distance, so that they feel the real physical relaxation and spiritual relief .
It is based on this brand concept, the conference will be the originality of the entire T-Taiwan layout into a huge forest, sturdy trunk staggered, beautiful reindeer walking in the forest, avvn novel chic LOGO hanging in the trunk above , That the birds flying wings to be lifelike, ready to come. Coupled with the silver-white main colors, it will make people feel instantly immersed in the powder makeup jade winter snow brought immersive experience. This is exactly avvn consistently declared "innumerable roads, their journey is unique," a true portrayal of the brand spirit.
The conference opening, with the opening video broadcast, the light creates a special light and shadow effect is like a warm sunshine in the winter morning light forest, through the trunk of the gap in the white snow projected long shadow. With avvn LOGO gradually appear, the wooden doors on the trunk open, the models are like nature's elves generally appear from the "forest hut", began a unique avvn holiday trip.
avvn The conference was inspired by Finland's snowy winter days in the forest country, where the urban architecture seems to be the natural beauty of the gods and forests dotted with forests and lakes. Avvn brand introduction, will be such a reduction of Finland on the stage, vividly "Taiwan", to create a natural and secluded realm, so as to better interpret avvn "holiday - free - relax - adventure" brand core idea. He hoped that the creation of such a mood would enable the viewer to relax visually and mentally.
The avvn released a total of "far", "near" two series of new autumn and winter, through the "journey" destination - Finnish local representative patterns and elements of the use of special printing, embroidery weaving process , With a relaxed material, soft colors and simple cut, with a comfortable and relaxed product status. "Far" series designed for more than a week of long-distance travel and design, the use of outdoor elements just right to reflect the feeling of sports and leisure; "Near" series is similar to the weekend trips near the outskirts of short-term through the use of natural color nude fabrics, Create a relaxed, comfortable sense of comfort.
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