Organized by the Jiangsu International Garment Festival Organizing Committee Office, organized by the Jiangsu Provincial Department of Education, Jiangsu Provincial Garment Association, Jiangsu Provincial Fashion Designers Association contractors, Jiangsu Budweiser Investment and Development Co., Ltd. special co-sponsored Jiangsu Province Fashion Colleges Women's Design Grand Prix Sail in Nanjing. China National Garment Association is a special support unit for this event. Since its inauguration in 1999, Jiangsu Provincial Fashion Institute Student Design Competition has been successfully held for 9 sessions. It is one of the most popular competitions for teachers and students from major clothing institutes in Jiangsu Province. It has become the most concerned and competitive event in similar competitions in China The most intense costume design competition. Around the Jiangsu garment industry brand innovation, competition always adhere to the brand product innovation, the introduction of design talent combination, the theme and content of each contest are innovative, the level of each entry are in progress, each contest Will make people refreshing. In 2010, based on nurturing and encouraging a new generation of women's fashion design rookie, we will build a platform for creative talents and young designers to enhance their own value, and make use of the competition to tap the talents needed for the development of the brand's memory. Jiangsu International Garment Festival Organizing Committee Office, Jiangsu Provincial Department of Education hand in hand with Jiangsu Budweiser Investment and Development Co., Ltd., held the "Budweiser Cup" Jiangsu Provincial Apparel Institute Women's Design Grand Prix. This contest from the actual needs of garment enterprises on the design talent, the implementation of the theme of the competition and the theme of product development with the combination of 100 Fulun brand, design and positioning of young lady Lolita charm the theme of unity. This contest is worth focusing on is the purpose of positioning the introduction of new design, cancel the concept of virtual service, in the contest set to guide the participating designers approached the market, approached the brand, with their own innovative design interpretation of the theme of women's brand of 100 Fulun. In the process of implementation of the competition, the Organizing Committee Office of the Competition, the designer of the brand and the instructors will give the most direct professional design guidance to the participating designers and strive to create a platform for the design, study, study and exchange. Promote the province's garment education teaching and brand product development, design personnel training combined. The contest features will organize a series of events associated with the contest. Help contestants better understand the cultural concept of the brand, the consumer positioning, brand style. Deepen the understanding of brand theme product design. In the event registration stage, the Organizing Committee will also organize contestants to participate in the Braviss brand essay activities and Hundred Flowers costumes with activities. At the final stage of the event, a design salon event attended by contestants and designers of Bufurun was organized. The purpose of this contest is to make the contestants fully understand their understanding of brand style, fashion and product innovation through the creative design of the participating works and the analysis, interpretation, collocation and discussion of the style of the Belfry brand. To explore the combination of design and market grasp, interpretation of the brand development and the convergence point between the designer. Activity one: essay. Topic: I understand or understand, know the brand of 100 Fulun within 600 words. Through the 100 Fulun website, 100 Fulun store participants deepen the understanding of the brand culture and product style of the 100 Fulun, contestants writing essay on this basis, at the same time on the design direction of the competition have a clearer understanding. Focus on the characteristics of brand style and product differentiation review, brand style eye-catching, organizing committee office essay evaluation, evaluation of 10 outstanding essay, in the relevant media, website publicity and give incentives. Activity two: Budweiser costumes. For the current stage of the professional clothing designer, master the skills with clothing is very important. Successful match is a re-creation, clothing with skills is an indispensable clothing designer occupation ability. Is also one of the skills necessary to mature professional buyers in the apparel industry at this stage. The purpose of the event, given the actual skills of participating designers to exchange learning opportunities, while further understanding of the connotation of the brand. Activity 3: Organize the salon design by the contestants and designers of Hyundai Boulevard, talk about the professional requirements of fashion designers and how to grow. Through salon activities, the concept and concept of more professional design passed to the participating designers will be further improved so that they will have a better understanding of career paths to be learned in the future, and clearly study the direction and goals of their efforts so as to achieve the goal of cultivating new people. In terms of awards, this competition will set up the first, second and third prizes, and the excellence prizes. On the basis of this award, the following will be added: The Best Theme Award, Special Award The design theme will be the closest to the theme and have the best innovation at the same time . Add Outstanding Educator Award, Best Mentor Award. Reward the schools with the best results in this event and the tutors who have won the best entries. Set: Excellent essay award, reward 10 outstanding essay winner. Excellent with award, award 10 won with excellent award contestants. This draft dress design contest solicitation application from now until March 25, initially commented 25 outstanding works finalists in June finalists. Outstanding essay award and best match award. The grand finals were held in Nanjing in early June to compete for the first, second and third prizes, the best thematic innovation and excellence awards. At the same time produce outstanding education award and best teacher award. The contest has opened the curtain. Let us all look forward to the unique fashion charm brought by this competition.