"Jia Bei Yifei" a mature women's favorite women's brand to 25-45-year-old middle-class white-collar workers as the main consumer. "Kabe Yifei" is a combination of elegance and passion. It fully demonstrates the dignified and noble temperament and charisma of modern women. It has the style of leisure, high, elegance and nature. While emphasizing the essence of orthodox women's clothing, "Jia Bei Yifei" self-style, self-selection of the mainstream fashion. Adhere to the natural, the atmosphere; in retaining the original mature, noble on the basis of the original consumer groups to stabilize the former title, the constant changes in the design of clothing, in order to meet the consumer renewed consumer psychology and the current international and domestic popular Trend, with simple, capable lines to create feminine, soft, smooth curve, the layout design has successfully mastered the oriental shape and characteristics, make it more scientific, fit and comfortable.