NINA RICCI - Beginning with a Gorgeous Adventure

Founded in Paris, NINARICCI (Nina Ritz) was once the symbol of the most women in Paris.

Nina from Italy rose on the Paris fashion stage in the 30s of the last century. It was only when she was 50 years old that she established the Nina Beauty Company. Until today, the Nina brand, which has experienced more than 70 years, is still the most fashionable in the fashion field. One of the loud names.

Nina Ricci was born in Turin, northwest Italy, in 1883 and moved to Monte Carlo with his family when he was 7 years old. Due to the death of her father, at the age of 14 she and her mother went to Paris to visit relatives. Later he married Louis Ricci, the son of an Italian jeweler. In childhood, Nina Ricci showed her talent for fashion. From the age of 14, she became a tailor apprentice in Paris. At 18, she became the best member of the costume studio and at the age of 22 she became the chief designer. In 1907, she went to a famous clothing company at that time.

In 1932, 49-year-old Nina Ricci decided to set up her own clothing studio. So she and her son Robert launched a gorgeous pop adventure. They designed their own fashion, while at the same time looking for a tailor who had done an excellent job before. In July of that year, Nina Lizi was successfully launched and became a hit in the French fashion industry. Nina first created a "three-dimensional tailoring" method, which is a direct entanglement of fabrics on the models and tailoring, so it is known as the epoch-making "dress sculptor."

Thanks to Nina's mature design experience and Robert's management talent, Nina's fashion studio has developed very quickly. In just seven years, 11 buildings in the same building have 11 floors. Nalizi Company. The costumes of Nina Ricci are eye-catching and unpretentious, and Nina's pioneering three-dimensional cut makes her art similar to carving. Her style of work is also elegant, noble, elegant, handcrafted, and soft lines. She has made outstanding contributions to the creation of the unique temperament of the French. Nina has thus won the French Knight's Medal of Honor.

In 1946, Robert began a greater adventure. He launched the first bottle of perfume for Nina Ricci. Two years later, Nina Ricci launched the "wing." On egg-shaped perfume bottles, the gesture of two pigeons soaring over the wings is originally a symbol of the war, no longer suffering, peace is on the verge of return, and post-war women are eager to regain their freedom. Today, it has become a symbol of love. . Earlier in the tax-free goods market, the “big-wing” strong performance, a considerable proportion of the loved ones when they went abroad, to bring back the gift of a lover. Even though it has been 60 years since then, "Bill" is still the brand's popular bestseller. In 1952 NINARICCI's "forbidden fruit" perfume was a great success, setting a record of selling a bottle almost every second. Nina Lizi cross-border has become a composite of popular brands.

In 1959, Robert's daughter married Gilles Fuchs, who later became President of Nina Ricci. Fuchs vigorously promoted the company's internationalization and diversification and successfully developed the Asian market. Nina Lizi also eventually developed from a small room to a boutique boutique, writing a glorious page in the history of fashion.