Top Designer Brand OLIVIER STRELLI Advances China

The first flagship store of Belgium's top designer brand OLIVIER STRELLI entered China officially opened in August 2005 at the first floor of Huashi Shopping Center, Huaihai Zhong Road. The 100-square-meter shop is designed to be simple and elegant. The modern and degraded visual effects, simple design, bring out the style characteristics of the products in the shop. In-store design and merchandise collections are synchronized with Europe, and people with a keen sense of taste have had a place to exchange fashion information. The Hangzhou flagship store also officially opened in early October. Located on the bank of West Lake, Hangzhou Hubin International Famous Street is an important shopping mall that allows world brands to rush forward. The appearance of the three-storey flagship store is composed of floor-to-ceiling glass, allowing the design of the store to be unambiguous and unconventional. Changsha stores have also started operations in early October. Shenyang Store is also expected to start operations in New World Department Store in early December.

All of OLIVIER STRELLI's shop space is the intimate world of Olivier Strelli and women. The VIPs who choose to purchase goods can enjoy themselves, relax and enjoy the unique romantic charm of Olivier Strelli in the store.

The Olivier Strelli brand has been established for more than 30 years and is the preferred designer of the Belgian royal family. It is especially loved by the Empress Paula and Princess Matilda. When the famous rock band Rolling Stones held the world tour “Bridge to Babylone”, Nissim Israel was also designated to design its stage costumes. World-class models such as Linda Evangelista, Naomi Campbell, and Cindy Crawford have also collaborated with Olivier Strelli. The Olivier Strelli brand is a household name in Europe. Its popular maps are distributed in major cities around the world, such as Paris, Brussels, Antwerp, London and Madrid. Nissim Israel is very influential in the fashion industry. European media honors Nissim Israel as the national treasure master of Belgium. Even the famous designers of unique style such as Martin Margiela and Ann Demeulemester were once members of Olivier Strelli's design team. Nissim Israel attaches great importance to the development plan of Oliver Strelli brand and Mysheros Michelle Group's cooperation with China. When facing a reporter's visit in Europe in April, they also informed the European media of their determination and future development.

Designer introduction

Nissim Israel, a native of Italy, was born in 1946 AD and Nissim Israel spent a childhood of freedom in the Congolese region of Congo. The grass, flowers and trees of the Congo are all turned into the ambience between the future and the dream of the Olivier Strelli brand. The works are full of rich colors. As my father runs the textile business,

Nissim Israel is determined to study professional disciplines in textiles and has obtained a degree in textile engineering and a master's degree from the London School of Economics. After settling in Brussels, Belgium, in 1975, he created the first garment production line - men's shirts. In 1976, his first company, Nissim SA, was founded in the center of Brussels and officially launched the clothing brand Olivier Strelli. The creation and growth of a brand is full of the designer's efforts and contributions. Like the feeling of raising children, Nissim Israel names his own brand, Olivier, and describes Nissim Israel's care and attention to the Olivier Strelli brand. .

Nissim SA, which is owned by Oliver Strelli, has for many years expanded its business in Europe and the Far East with a solid organizational structure and increasingly growing loyal customers. The Olivier Strelli brand's design, manufacturing, marketing and retail sales form a large, diversified online sales channel through boutiques, specialty stores and franchised chain stores.

At present, Oliver Strelli has 13 flagship stores and 455 franchise customers worldwide. In 2004, it had total sales of 14 million euros.

Brand Style

Olivier Strelli's women's dresses are docile and quiet, full of sensuality and femininity. Using a combination of exquisite novelty fabrics and unique colors represents a keen sense of fashion. Exquisite tailoring set off women's graceful body shape, the designer uses the female's visual angle to explain the true nature of sensuality and freedom. From the modern series designed by Nissim Israel, you can feel that the master has always been adhering to the elegant, sophisticated women's production methods for its purpose, rich and bold design gives modern women a romantic, unfettered sensory experience. Olivier Strelli is not just a fashion brand, but also represents an attitude towards life. Olivier Strelli is a keen, modern, brave, and delicate metropolitan woman. They value the quality of life and style, and are willing to live in life, spiritually, food and clothing. Pamper yourself.