Top Sports Brand Champion Sportswear Comes to China
August 5, 2006, Shanghai. A long-awaited US sports fashion hurricane landed in China today: After Nike, Adidas and Reebok, another world-class sports fashion brand, Champion Sportswear, officially announced in lively hip-hop music and dazzling basketball stunts. Enter the Chinese market. This move has added to the splendid landscape of the Chinese sportswear market.
The Champion Sportswear brand, which has a history of more than 100 years, has been known to the United States and many countries and regions in the world. Since its inception in 1919, it has maintained an unshakable leadership position in the field of international sportswear with a spirit of continuous innovation and outstanding products, and has won the love of generation after generation of consumers. Champion Sportswear has developed a patented transverse weaving technology that has made clothes washable and wearable in the early years and has established itself as an industry leader. Then, with a series of patented inventions such as mesh textile technology, it successfully established a sports fashion brand image that is determined to be aggressive, and has brought many advanced and comfortable sportswear products to consumers around the world.
It is Champion Sportswear's brand tenet to promote positive and progressive sports life. As a result, Champion Sportswear has a close relationship with sports. Over the years, it has not only provided high-quality products for the sports and leisure of the general public, but also has been sponsoring the best athletes and sports teams in the world for years. At the Lillehammer Winter Olympics in 1994 and the Atlanta Olympics in 1996, all members of the American sports delegation participated in the Grand Opening and Closing Ceremonies in Champion Sportswear. As an official clothing supplier for the delegation, Champion Sportswear also designed a medal dress for American athletes and spent many exciting moments with the athletes who won medals. In major domestic sports leagues in the United States, Champion Sportswear was once the NFL's (NFL) and NBA's major apparel sponsors that Chinese are very familiar with. In the peak period, all 29 NBA teams were wearing Champions Sportswear logo. The team's uniforms are played in the game and are massive. In 2006, Champion Sportswear also fully supported the World Basketball Championship, adding a lot to this top sports event.
Through close cooperation with the highly competitive world of competitive sports, Champion Sportswear has not only achieved greater breakthroughs in apparel design and production technology, but also quickly raised its brand image with the attention of professional sports in the world. With more stylish elements.
Champion Sportswear has long noticed the huge potential of the Chinese market and is actively preparing for it. This time landing in China, Champion Sportswear made an extraordinary effort, it was the first to introduce six series of men's and six series of women's clothing. The men's sports series and the women's sports series featuring breathable and perspiration are the first to bear the brunt. The bright polyester used in the men's sports series is the special fabric for NBA professional basketball sportswear, giving consumers the opportunity to obtain world-class basketball. Superstars are treated the same way. Men's Polo series and women's Polo series are based on washable and wear-resistant 320g heavy-duty worsted cotton and rugby clothing styles. The gentle touch and high-grade glue application process of the men's and women's retro series three times washing process. Imitation velvet fabrics, women's classic series embellished with gold and silver have a strong sense of fashion, while men's classic series is full of American style, open and spacious, simple atmosphere. The Men’s Winter Series and the Women’s Winter Series are focused on keeping warm while not forgetting the lightness of materials and ensuring that they do not burden consumers. Champion Sportswear's latest Men's Collection and Women's Collection are eye-catching with Champion's famous C-brand.
According to Mr. XXX, Champion Sportswear's market leader, participation in sports is becoming one of the main lifestyles for young people around the world. An important factor in maintaining a passion for life is to advocate a positive sporting spirit. This is exactly the brand culture that Champion Sportswear pursues and promotes. Today, China has become the world's largest and potential sports product market. At the same time, the holding of the 2008 Beijing Olympic Games will push China's sporting goods market to a new upsurge. Champion Sportswear will take this opportunity to bring outstanding sportswear products and true sportsmanship to the majority of Chinese consumers.
Champions Sportswear's corporate headquarters in North Carolina, USA, and Sara Lee Corporations, its parent company, sent senior executives to attend the grand conference. She expressed her firm confidence in the success of Champions Sportswear in China.
Sara Lee Corporation is one of the most famous large-scale enterprise groups in the United States. It ranks 104th among Fortune 500 companies and has an annual revenue of approximately US$18 billion. Its business scope includes a variety of high-quality branded food, clothing, beverages and household appliances. Sara Lee Corporation, headquartered in Chicago, operates in 200 countries around the world. Its famous clothing brands include Hanes, Champion Sportswear, Playtex and others.
The Champion Sportswear brand, which has a history of more than 100 years, has been known to the United States and many countries and regions in the world. Since its inception in 1919, it has maintained an unshakable leadership position in the field of international sportswear with a spirit of continuous innovation and outstanding products, and has won the love of generation after generation of consumers. Champion Sportswear has developed a patented transverse weaving technology that has made clothes washable and wearable in the early years and has established itself as an industry leader. Then, with a series of patented inventions such as mesh textile technology, it successfully established a sports fashion brand image that is determined to be aggressive, and has brought many advanced and comfortable sportswear products to consumers around the world.
It is Champion Sportswear's brand tenet to promote positive and progressive sports life. As a result, Champion Sportswear has a close relationship with sports. Over the years, it has not only provided high-quality products for the sports and leisure of the general public, but also has been sponsoring the best athletes and sports teams in the world for years. At the Lillehammer Winter Olympics in 1994 and the Atlanta Olympics in 1996, all members of the American sports delegation participated in the Grand Opening and Closing Ceremonies in Champion Sportswear. As an official clothing supplier for the delegation, Champion Sportswear also designed a medal dress for American athletes and spent many exciting moments with the athletes who won medals. In major domestic sports leagues in the United States, Champion Sportswear was once the NFL's (NFL) and NBA's major apparel sponsors that Chinese are very familiar with. In the peak period, all 29 NBA teams were wearing Champions Sportswear logo. The team's uniforms are played in the game and are massive. In 2006, Champion Sportswear also fully supported the World Basketball Championship, adding a lot to this top sports event.
Through close cooperation with the highly competitive world of competitive sports, Champion Sportswear has not only achieved greater breakthroughs in apparel design and production technology, but also quickly raised its brand image with the attention of professional sports in the world. With more stylish elements.
Champion Sportswear has long noticed the huge potential of the Chinese market and is actively preparing for it. This time landing in China, Champion Sportswear made an extraordinary effort, it was the first to introduce six series of men's and six series of women's clothing. The men's sports series and the women's sports series featuring breathable and perspiration are the first to bear the brunt. The bright polyester used in the men's sports series is the special fabric for NBA professional basketball sportswear, giving consumers the opportunity to obtain world-class basketball. Superstars are treated the same way. Men's Polo series and women's Polo series are based on washable and wear-resistant 320g heavy-duty worsted cotton and rugby clothing styles. The gentle touch and high-grade glue application process of the men's and women's retro series three times washing process. Imitation velvet fabrics, women's classic series embellished with gold and silver have a strong sense of fashion, while men's classic series is full of American style, open and spacious, simple atmosphere. The Men’s Winter Series and the Women’s Winter Series are focused on keeping warm while not forgetting the lightness of materials and ensuring that they do not burden consumers. Champion Sportswear's latest Men's Collection and Women's Collection are eye-catching with Champion's famous C-brand.
According to Mr. XXX, Champion Sportswear's market leader, participation in sports is becoming one of the main lifestyles for young people around the world. An important factor in maintaining a passion for life is to advocate a positive sporting spirit. This is exactly the brand culture that Champion Sportswear pursues and promotes. Today, China has become the world's largest and potential sports product market. At the same time, the holding of the 2008 Beijing Olympic Games will push China's sporting goods market to a new upsurge. Champion Sportswear will take this opportunity to bring outstanding sportswear products and true sportsmanship to the majority of Chinese consumers.
Champions Sportswear's corporate headquarters in North Carolina, USA, and Sara Lee Corporations, its parent company, sent senior executives to attend the grand conference. She expressed her firm confidence in the success of Champions Sportswear in China.
Sara Lee Corporation is one of the most famous large-scale enterprise groups in the United States. It ranks 104th among Fortune 500 companies and has an annual revenue of approximately US$18 billion. Its business scope includes a variety of high-quality branded food, clothing, beverages and household appliances. Sara Lee Corporation, headquartered in Chicago, operates in 200 countries around the world. Its famous clothing brands include Hanes, Champion Sportswear, Playtex and others.
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