Speaking of cooking, who is not? Cut the food into small, raw and cooked. But to be really good, it is not so easy to make dishes on the table. Chinese cooking is an art, famous in the world, and its uniqueness is that the color and flavor of the dishes are excellent.
Color - is the color of the food can not attract people, enough to be beautiful, this is the front impression of the food on the food;
Fragrance - the smell of food, it smells incense, the aroma is better, this is the second impression of the food, and the sense of smell is also stored in the memory of people for a long time;
Taste - of course, it tastes, the more important thing is that it is delicious, and the eight major Chinese cuisines can satisfy different tastes;
Shape - mainly to say that the finished food should pay attention to the shape and decoration;
A food with a good color and flavor is often able to fully enjoy the visual, smell, taste, touch and psychological feelings. It is often able to quickly mobilize the patron's pleasure and appetite, thus creating a strong desire to buy.
Why is sales not the case?
However, in the actual sales, Zheng Shanmu often found that some sales staff through unremitting efforts to burn the customer's enthusiasm - water temperature to 99 degrees. However, there is a critical 1 degree, and it is impossible to complete the subsequent success from water to steam, from prospective customers to customers, and from quantitative to qualitative. why?
Just because these salesmen only know how to use rational analysis and cold words to introduce their products, they don't know how to combine the temptation of sensibility and use color and fragrance to mobilize customers' positive purchasing emotions.
Successful salespeople tend to skillfully reveal their color and flavor, and easily open the customer's wallet.
In a car 4S shop. The salesman smiled and sold his car to the customer: "Mr. Come, please sit inside. Please feel the thrill of driving. This driving position is comfortable. You can imagine: in a romantic midsummer evening, you Driving this car, Mercedes-Benz on the promenade, endless beauty pounces on your eyes, the brackish sea breeze blowing your hair, the car is the taste of your favorite cowhide seat, accompanied by beautiful music, drink Ice-cold drinks in the car refrigerator. Sitting next to your favorite people, you share the better time in life. Countless morning faint, this car will accompany you to witness every important moment in your life. Now is the fall of September, the autumn is so cool, why not drive this car home now?"
Here, the salesperson outlines to the customer a living environment with a lively fragrance. Here, the salesperson showed the customer a delicious dish with a good color and flavor through the language. The customer "sees" to get endless sea views, "smell" to get a brackish sea breeze, cowhide taste; "listen" to get pleasing music; "taste" to get a refreshing drink, "feel" to get the heartbeat of a lover. Five sensory factors have been added to the salesperson's promotion. Together they provide customers with an indescribable psychological experience - "pleasure." It is this imaginative pleasure that captures the heart of the customer. Grasping the customer's heart is to seize the customer's money bag.
Therefore, Zheng Sam’s teacher believes that when the rational analysis and logical judgments are completed, the customer’s purchasing enthusiasm has already burned to 99 degrees. How to improve this important and critical 1 degree? This requires our salesperson to show off your color and flavor, to infect customers from the emotional level. The customer's visual, olfactory, gustatory, tactile and psychological feelings are fully enjoyed. Quickly mobilize the customer's sense of pleasure, resulting in a strong impulse to buy – paying you.
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