South Korea's Chan Chi body-shaping underwear international chain, based in the beautiful city of Seoul, South Korea, is a global brand that has gained popularity worldwide. The company brings together top fashion designers, human aesthetics experts, professors, and scholars dedicated to the research and design of health-focused, aesthetically pleasing undergarments. Established in 2005 as "South Korea Chan Chi International Limited," the brand expanded its operations to Yanbu Nanhai, known as China's underwear capital. Since its inception, Chan Chi has adhered to the core values of sincerity, pragmatism, innovation, and creativity, while following a market strategy of "being rooted in China and radiating globally." This approach has allowed the brand to steadily grow and expand its presence in the domestic market.
Over the years, Chan Chi has evolved into a modern, large-scale lingerie manufacturer that integrates design, R&D, production, sales, and franchising. The company boasts a 10,000-square-meter Korean-style industrial park, a luxurious garden-style office space spanning over 1,000 square meters, and dozens of advanced international production lines. It also houses a world-class product development center and utilizes scientific management practices, including a fully implemented ERP system, enabling it to quickly adapt to changing market conditions and respond effectively.
Chan Chi offers a wide range of products, from popular and affordable items to high-tech, eye-catching designs that cater to various age groups and regions. This comprehensive product line ensures a steady flow of customers and widespread brand recognition. The brand's advertising strategy includes high-end domestic media, regional direct mail, online promotions, and television commercials, all aimed at boosting brand awareness and customer engagement.
In addition to traditional marketing, Chan Chi organizes seminars, on-site promotions, and in-depth training sessions for store managers, helping to enhance store influence and drive sales. The company has also launched large investment forums, promoting an innovative and scalable franchise model that makes it easy for new stores to open and generate profit.
Unlike traditional lingerie stores, Chan Chi emphasizes a fresh, unique image and a cultural atmosphere that resonates with customers. By creating a welcoming environment and focusing on cultural care, the brand ensures long-term operational success. As a professional underwear brand, Chan Chi combines modern fashion service concepts with advanced management experience. Leveraging the advantages of the United States Jie Shi International Group, the brand aligns with China's market conditions, continuously innovating and delivering fashionable, healthy, and high-quality products that are loved and trusted by consumers.
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