South Korea's Chan Chi Bodywear International Chain, based in the beautiful city of Seoul, South Korea, has built a global reputation for its innovative approach to women's undergarments. The brand brings together top international fashion designers, human aesthetics experts, and scholars dedicated to creating stylish, health-focused underwear. Established in 2005 as "South Korea Chan Chi International Limited," the company set up its headquarters in Nanhai, Yanbu, known as China's underwear capital. From the start, it has followed a business philosophy centered on sincerity, pragmatism, innovation, and pioneering spirit, adopting a market strategy of "starting from China and expanding globally." This approach has enabled the brand to rapidly grow into a modern, large-scale lingerie manufacturer that integrates design, R&D, production, sales, and franchising.
The company owns a 10,000-square-meter Korean Chan Chi Industrial Park and a luxurious garden-style office space spanning over 1,000 square meters. It also features dozens of advanced international production lines and a world-class product development center. With scientific management and full implementation of an ERP system, South Korea Chan Chi is well-equipped to adapt quickly to changing market conditions and respond effectively to consumer demands.
Chan Chi offers a wide range of products, including trendy, affordable, eye-catching, and profitable items. Leveraging high-tech development, the brand creates unique, conversation-worthy pieces that cater to diverse age groups and regions, ensuring a steady flow of customers.
Through strategic advertising on high-end domestic media, regional direct mail, online promotions, and television, Chan Chi has significantly boosted brand awareness. The company also uses targeted product promotions, diversified marketing packages, social events, public welfare initiatives, and exciting offers to drive sales and increase profitability.
Chan Chi frequently organizes seminars and in-depth training sessions for store managers, enhancing their skills and expanding the influence of each retail location. The brand also launched a large investment forum, promoting an innovative "chain mode" that supports easy shop operation and profitable growth. This model helps expand the store network and ensures continuous profit growth.
Unlike traditional lingerie stores, Chan Chi has redefined the retail experience with a fresh, modern image that captivates customers. The brand emphasizes a cultural atmosphere in its stores, combining care and style to ensure long-term success and customer loyalty.
As a professional underwear brand, Chan Chi combines modern fashion concepts with advanced management practices. Supported by the global resources of the Jie Shi Group, the brand tailors its products to meet China’s specific needs, continuously innovating and delivering fashionable, healthy, and high-quality undergarments that are loved and trusted by consumers.
Home Textile
Home textiles refer to the various types of fabrics and materials used in the home for functional and decorative purposes. These include bedding, curtains, towels, carpets, rugs, tablecloths, and other decorative fabrics used for upholstery, cushions, and wall hangings.
Bedding: Home textiles include various types of bedding such as sheets, pillowcases, comforters, duvets, bedspreads, and bed skirts. These are available in a wide range of materials such as cotton, silk, linen, and synthetic fabrics.
Curtains: Curtains are used for privacy, light control, and decoration. They are available in a variety of styles, colors, and materials such as cotton, silk, linen, and synthetic fabrics.
Towels: Towels are used for drying after a shower or bath, and for wiping hands and faces. They are available in a variety of sizes, colors, and materials such as cotton, microfiber, and bamboo.
Carpets and rugs: Carpets and rugs are used for adding warmth and comfort to a room, as well as for decoration. They are available in a variety of materials such as wool, silk, cotton, and synthetic fibers.
Tablecloths: Tablecloths are used for protecting the table from spills and scratches, as well as for decoration. They are available in a variety of materials such as cotton, linen, and synthetic fabrics.
Upholstery and cushions: Home textiles also include fabrics used for upholstery and cushions. These are available in a variety of materials such as cotton, silk, linen, and synthetic fabrics, and are used for adding comfort and decoration to furniture.
Wall hangings: Wall hangings such as tapestries, quilts, and other decorative fabrics are also considered home textiles. These are used for adding color and texture to walls, and for adding warmth and decoration to a room.
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