According to the survey conducted in 2013, as of today, the EZADAD brand occupies a certain market share in the apparel brand in China. There are over 120 franchise stores nationwide. From EZADAD brand since entering China and many domestic media to establish a good relationship of cooperation, an instant has more than two years later, the company's brand promotion from the beginning for the franchisee investment promotion to brand influence for the promotion of EZADAD franchisees across the country brought more consumer groups. Starting from September, the EZADAD brand negotiated with Baidu to expand its promotion efforts. At the end, the strategic cooperation intention was reached. Baidu Company promoted the EZADAD brand in a nationwide online brand and involved several key products of Baidu.
According to EZADAD brand promotion department manager Zhang revealed: EZADAD brand is expected to invest 3 million in Baidu promotion in the second half of the year to launch full category deep strategic cooperation, take the lead in the group of innovative marketing in the mobile Internet field. The cooperation involves Baidu Post Bar, Baidu Photo Album, Baidu Space and other core products of Baidu. At the same time also inspired the EZADAD women's brand extension from the traditional promotion of mobile branding innovative ideas.
It is understood that this EZADAD 伊ä¸è‰¾è’‚ brand and Baidu reached a long-term strategic cooperative relations, changing the previous pure advertising mode, through the common goal of both sides, open up resources and top-down all-round cooperation. For EZADAD, Baidu is an extremely important partner in digital marketing.
EZADAD 伊ä¸è‰¾è’‚ Womenswear brand chairman Ren Haotian said Baidu has a great advantage in network market share and new media. These can help EZADAD better serve customers and franchisees to create great commercial value and brand value.
Li Mingyuan, vice president of Baidu, said EZADAD is a European and American fashion women's brand with unique personalities. Baidu will launch an integrated marketing platform to help EZADAD better conduct its marketing activities. EZADAD 伊ä¸è‰¾è’‚ at the strategic and operational level has its own characteristics, Baidu and EZADAD 伊ä¸è‰¾è’‚ together innovative marketing model.
Since its entry into China in 2010, EZADAD has enjoyed a great deal of love with many women since its launch in Europe and the United States. Many investors engaged in the apparel industry have established partnerships with EZADAD. Currently, the brand is in a good state of development and brought to Chinese women Different experience of the same time and our investors should be rewarded, EZADAD committed to creating a stylish shape for women, infinite variety and beauty of change, the rich inner life of women friends with the perfect match of the perfect interpretation of clothing, Let people from the visual, tactile, all-round experience of women's pursuit of high-quality fashion life, so as to create a new Chinese women European and American style fashion culture.
EZADAD 伊ä¸è‰¾è’‚'s mission is to inspire the self-confidence charm of Chinese fashion city women, so that they find their beauty, from the line of sight to themselves, proudly fall in love with their own.
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