Silk Mei Ting is a brand that truly cares about women's health and beauty. In December 2009, the company launched an amazing campaign called "Looking for Beauty – A Million People Try On Free Underwear." This initiative aimed to raise awareness about breast health and improve the quality of women’s undergarments in China. The event ran for five weeks, with 1,000 free bras given away every week. Each piece was valued at over 100 to 200 RMB, featuring high-quality materials like US-made Lycra from DuPont, designed with ergonomic and three-dimensional shaping techniques to support the body and enhance confidence.
The campaign was not just about giving away free bras—it was a movement to educate women about the importance of proper bra fit and breast health. Many Chinese women have not been exposed to modern undergarment knowledge, and this initiative aimed to bridge that gap. Through this event, the company hoped to help women understand how the right bra can support their bodies, improve posture, and boost self-esteem. It was also a chance for them to experience the comfort and elegance of Silk Mei Ting’s premium undergarments.
The event ran until January 23, 2010. Each week, 1,000 free bras were distributed, and after each giveaway, professional consultants from the company provided follow-up services to ensure participants received the best fitting and advice. The goal was to make sure every woman who participated left with not only a well-fitting bra but also a better understanding of her own body and health. This was more than just a promotional event—it was a step toward empowering women through better care and awareness.
If you're interested in joining this special campaign or learning more about Silk Mei Ting, visit the official page: http://huodong.simeiting.com. Discover the difference that the right undergarment can make in your life and take part in this meaningful initiative that supports women's health and confidence.
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