The potential of linen natural fabrics

China's flax innovators, represented by the new linen fleece of the “Linen Fabric Dreamer”, are leading the fashion flax industry through international fashion, cross-border integration, and technological innovation. In 2013, as a major promotion of the flax culture, promote the transformation and upgrading of the hemp industry, significantly increase the proportion of the domestic flax market, and promote the key year of the “2014 China Flax Culture Year”, the domestic flax textile enterprises are releasing the potential of flax fibers through all-round innovation. Through technological means and fashion design to stimulate consumer demand in international and domestic markets, and let green, environmental, natural, and healthy flax lifestyles continue to multiply, Xinshen Group continues to innovate through continuous innovation with its historic mission of making the world's flax more exciting. Strive to meet the arrival of the "flax era."

"Queen of natural fibers" - linen is not only a natural green fiber, but also a natural fiber that can be highly efficient, environmentally friendly and recycled. She is a precious natural renewable resource. As an environmentally friendly raw material for sustainable human use, she is known for its low energy consumption in sustainable production. All linen products can be recycled and reused. This rare "zero waste" quality. As the most significant ecological advantage of flax fiber, weaving it into natural linen as the best textile material fully reflects people’s respect for the earth and its renewable resources.

Not only that, natural fiber linen also has good rigidity, vibration absorption, heat insulation, and excellent durability. It has long been known by people: humidifying and tempering, breathable, dust-rejecting, anti-radiation, anti-UV, anti-static, comfortable and pleasant. Nowadays, as people's quality of life improves in their food, clothing and housing, the demand for material performance and eco-environmental performance in the consumer market is increasing, and flax fiber cloth has entered the people's vision and fashion life with unpredictable multiplicity. The trend has become a natural fiber fabric with unlimited potential in the integration of technology, fashion, design, and aesthetics.

The President of the European Flax and Flour and Federation, Federico Ducchi, once said: “The hope of the world flax industry is in China. China can create a new market in the flax industry and not only increase the world’s flax consumption. , And to make noble linen products play a greater role in meeting consumer demand. I believe that China has enough strength to create enough added value to allow the flax industry to take a higher level."

Fashion Activation Potential - 2014/15 Xinshen Linen Fashion Trends Conference in September/September 2013 China (Dalian) International Linen Fashion Conference, 2013 First International Linen Fashion Design Award Ceremony, 2014-2015 Spring/Summer Linen Flare Trend Release, The first China (Dalian) International Linen Fashion Summit Forum and other three major heavyweight linen Shenghe, Xinshen Group, China Textile Industry Association, Dalian Institute of Technology designer Sun Lin, the national college and emerging designers in the event were wonderful debut .

In the 2013 International Linen Fashion Design Contest, the large-scale fashion T-Taiwan show fully demonstrated the perfect unity of Shinshen's fashionable linen fabrics and designers of different styles, resulting in more inspiration and creativity in the collision, and showing people a natural linen fiber tape. The wonderful world to come. Afterwards, Xinshen Group, Dalian University of Technology Clothing Institute, and linen designer Lin Lin jointly released the “2014/15 Spring and Summer Shinseng Linen Trend” with the four trend themes of “spiritual origin, quiet beauty, return to nature, new life”. . Thousands of professional visitors at the scene took a look at the fashion feast brought by China's leading linen fabric companies, and the fabrics were dynamically released in the form of ready-to-wear shows and became the biggest feature of the linen fashion conference.

The influence of the "2014-2015 new season linen flax trend" has far-reaching significance for the Chinese flax industry. Xinshen flax fabrics exchanges and displays through the international flax fashion platform such as the 2013 China (International) Linen Fashion Conference, attracting attention from buyers, professional audiences, fashion companies, and professional media in the industry, exploring potential customers and developing quality customers. Create brand image, brand value. In the end, the new Shenhue linen fabric brand is closely integrated with the high-end fashion industry, becoming a major way for linen fabric companies to create fashion brands.

The potential of science and technology release - Shinseng Flax Shine Intertextile Facing Co., Ltd. is the No. 1 productive force. Flax fiber fabrics use science and technology to enhance the added value of products, open up new functions, new markets, and meet new demands, becoming the new direction of flax industry. In recent years, Xinshen has continuously increased investment in technological transformation, introduced a batch of the latest patented technologies to carry out technological transformation, and has successively cooperated with universities and research institutes at home and abroad to actively carry out technological innovation and the development and application of new products and new processes. Promote continuous innovation and transformation and upgrading of enterprises.

“At the moment, Chinese flax enterprises should actively use modern technology to promote the design and development of flax fabrics to further meet the needs of consumers. Xinshen Group provides a good demonstration for other domestic companies in this regard.” China's linen industry Association president Xu Jixiang frankly admitted. Today, Shinshen Linen constantly activates the potential of flax fiber through science and technology. At international exhibitions such as Intertextile, people can witness the application of linen in clothing, home textiles, decoration, handicrafts, medical care, and industrial applications. There is no linen fiber fabric available. Limit the potential value.

In August 2013, “Intertextile China International Home Textiles & Accessories (Autumn & Winter) Expo” was jointly launched by the China Hemp Textile Industry Association’s Trend Research and Promotion Studio and Xinshen Group, with the theme of “Hous and Suction” as its theme. The "Fourteenth China Home Textiles Trends of Linen", the theme of the four major trends, is “back to the market”. In October 2013, “Intertextile China International Fabrics & Accessories (Autumn & Winter) Expo”, the Shinshen Group further demonstrated the technology of the new era with the theme pavilion “Farming, Nurturing, Enjoying Linen” and the static exhibition of “2013 Spring and Summer New Linen Flavor Trends”. The perfect combination of high value-added and fashion value under the theme and series of new linen functional fabrics. To meet the new needs of consumers and brand companies in determining whether fabrics and accessories are green and whether they have sustainable value judgments.

Wisdom stimulates potential - 2013 China-Suzhou International Ma Textile Textile Forum October 19, 2013 World-renowned CELC, Japan Flax Industry Association, China Hemp Textile Industry Association gathered together Participated in the 2013 China-Suzhou International Hemp Textile Summit hosted by the China Mash Industry Association and undertaken by Xinshen Group. This is an international industry summit for the global flax industry following the International Linen Conference and the 63rd European Federation of Linen in Brussels on October 19, 2012. Through the theme of "matching textile raw materials and product pricing systems and achieving mutual benefit and win-win results in the industrial chain," we will promote the multi-directional cooperation of the global flax industry. The use of new technology in the flax sector by the European Flax and Flour Union (CELC), the opening up of innovations and the dissemination of technical skills, and the Drean Lab (Dream Lab) set off new opportunities for the development of new technologies for flax fibres.

During the summit, Xinshen Group released the "2014-2015 new summer linen fashion trend," through a fashionable fashion apparel display, showing a variety of linen fabrics carefully researched and developed by the company. Through the static display of "Tea as a Media" linen special conference work, tea is used as a carrier to integrate the ancient oriental leaf tea with the natural plant flax, and to pass the new application of China through brown tea, tea, tea and tea. Elegant style, interpretation of high-quality linen fabrics.

The Summit Forum provided opportunities for Xinshen Group and a large number of Chinese innovative linen enterprises to share and communicate with international advanced technology, fashion innovation, and marketing. In the future, Xinshen Linen will continue to innovate 100% natural flax fiber in the field of composite materials. Application, to strengthen the mixed use of linen fiber and cotton, cashmere, silk, etc., to stimulate the positive energy of flax fiber.

Now driven by innovative enterprises in China's hemp spinning industry, represented by Shinshen Linen, Green Flax Fiber is stimulating the potential positive energy of natural fiber fabrics through technological innovation, fashion leadership, cross-border integration, and industrial alliances. The unlimited possibilities in many fields of application promote the transition from the "Made in China" flax industry to the "Created in China" on the international track. In the future, the "Linen Fabric Dreamer" Xinshen Group will explore consumer demand for flax while satisfying consumers' demand for flax, further broaden the market and activate the unlimited possibilities of China's flax natural fiber fabrics. To achieve the "flax era".