"Yangzhou Jadeware" wants to apply for a collective trademark

Yesterday, the Yangzhou Jade Jewelry Association was officially established. The reporter learned from the meeting that the chamber of commerce would like to apply for the collective trademark of "Yangzhou Jadeware" and declare the world "insignificance" with the project of "Chinese jade carving", and further expand the influence of the regional brand "Yangzhou Workers".

Bigger "Yangzhou Workers"

To apply for the collective trademark of “Yangzhou Jadeware” in Yangzhou Jadeware Factory, Yangzhou Guangling District Pingshantang Jade Trading Company, Yangzhou Jade Material Market Co., Ltd., and Yangzhou Hanjiang District Yutang Yufang, the Yangzhou Jade Jewellery Chamber was officially established yesterday. . According to reports, the first members of the chamber of commerce were composed of 93 companies and merchants. In the future, new jade processing companies and merchants will be added year by year.

Say "world jade, Yangzhou workers", but how can "Yangzhou workers" be displayed in the most simple and direct way? According to a reporter from the founding meeting yesterday, the jade carving industry in Yangzhou currently owns the well-known Chinese trademark “Yuyuan” in addition to the jade factory in Yangzhou. Many jade processing companies also have their own trademarks. "Our next step is to actively apply for the collective trademark of 'Yangzhou Jadeware'. Members of the chamber of commerce can use the trademark together."

A person in charge of the chamber of commerce said that the collective trademark of “Yangzhou Jadeware” emphasizes the regional nature of the jade product, so that people can think of Yangzhou Gong’s superb skills. At the same time, this is also a national and international promotion of Yangzhou jade carving brand, to expand the influence and share of domestic and foreign markets.

Once again, brewing and brewing with "Chinese jade carving" declared "intangible"

In addition to the "Yangzhou Jade Article," a collective trademark registration plan, the Chamber of Commerce also brewing the "Chinese jade carving" project to declare UNESCO's "human intangible cultural heritage."

It is understood that in 2009, Yangzhou jade carving, as a national "non-heritage" project, once declared the world "intangible" together with the engraving and printing. In the end, the jade sculptures of Yangzhou were defeated because the opinions of the experts on the application documents were not uniform.

When the Ministry of Culture of China again launched a national work report on the recommendation of the 2013 World Intangible Project, Yangzhou jade carving was included in the list of declarations by Jiangsu Province. This also means that Yangzhou jade carving will have the opportunity to once again impact the world "inherited."

In this connection, Yang Shijun, an intangible expert from Yangzhou, said that “all declared projects must be conducted in the name of the state, so the Chamber of Commerce plans to declare it in the name of “Chinese jade carving.””

The opinion of the industry that declares the world to be “insignificant” is very good for the success of Yangzhou jade sculpture on behalf of China’s election to the world “intangible”. Guan Shijun is more confident than in the previous declaration.

“In the hearts of most Chinese people, first of all, jade has a high degree of cultural identity. Second, according to the unearthed cultural relics, the Saitama behavior in Yangzhou not only has a long history, but also forms a unique system and features.” The Dazhao Water Map, which is known as the most famous jade sculpture in China, has been hailed as the "king of jade" in China. Thirdly, from ancient times to the present, the Yangzhou jade carving has never declined and it has always been talented people with constant quality. "Guan Shijun said that in addition to the above declaration advantages, the last defeat may also give Yangzhou jade carving some impression points and gain more reporting experience.

If the declaration is successful, Yangzhou jade carving will become the fourth world “intangible” project in Yangzhou after the art of engraving and printing, paper cutting, and guqin art. "This is undoubtedly more affirmed the status of Yangzhou jade carving." Guan Shijun said.