In 2011, it was an eventful year for textile foreign traders. Those changes in the external markets that may have been caused by natural disasters or because the economy has bottomed out have caught off guard, and industry competition among developing countries is also heating up. In addition, the advancement of the two major free trade agreements may in future rewrite the pattern in the field of textile foreign trade. Fortunately, the sudden changes in the external environment are also catalyzing the transformation of export companies themselves. Therefore, we have seen the competitiveness of our own branded textile and garment export products continue to strengthen; under the favorable influence of the ASEAN Free Trade Area, we are increasingly Many export companies started to explore emerging markets other than Europe, America and Japan.
Tragic events in the traditional market look back:
Japan's earthquake affected the textile industry
Surprise index: ★★★★★
On March 11, a strong earthquake measuring 9.0 on the Richter scale occurred on the east coast of Japan, accompanied by a huge tsunami. The resulting disruption of communication signals, traffic jams, water cuts and power cuts, and the subsequent impact of a nuclear leak crisis have caused tremendous complications for the Japanese economy and the lives of the Japanese people. At the same time, the textile and apparel industries in the relevant regions also suffered losses. The fibers and apparel industries in Japan's Iwate, Miyagi, and Fukushima were damaged due to the collapse of some factories and textile production equipment, and normal production was interrupted. In addition, the one-by-one round of power curtailment measures caused the traffic in Tokyo's business community to confuse several times, and the Tokyo Fashion Week, which is a trend indicator in Asia, was also cancelled.
Reporter's comment: The outbreak of the Great Earthquake in Japan has caught the attention of the industry, and the cancellation and postponement of fashion events have caused the industry to start worrying about the reduction in demand for high-end apparel and luxury goods industries. What is really worrying, however, is that due to a nuclear leak, there is a panic atmosphere in the Japanese industry and the Japanese consumer market will be negatively affected. Surprisingly, the post-earthquake market in Japan did not shrink significantly. The lack of productivity of domestic companies in Japan drove demand for imported textiles and apparel. The sales of blankets and towels surged, and the demand for industrial textiles such as masks continued to grow. This momentum continued into this summer. Demand for functional textiles has continued to increase, and the inspection standards for supplier supply capabilities have become more stringent. These two points have become significant changes in the Japanese market after the earthquake.
Event review:
US debt crisis triggered alarm
Surprise index: ★★★★☆
On August 5th, the international credit rating agency Standard & Poor's announced that it will downgrade US sovereign credit rating from AAA to AA+. This is the first time in the history of the US credit rating that it has been “degradedâ€. This move has stirred up thousands of layers of waves and triggered fierce market fluctuations. Economists point out that even rigid consumer products such as textiles and clothing are hard to keep up with. In order to reduce the fiscal deficit, the U.S. government will increase tax revenue, consumer disposable income will decrease, and consumer goods, including apparel, may be affected. The far-reaching impact is that in order to solve the problem of unemployment, the United States is very likely to reduce import and expand exports as the main mode of economic growth in the future. If the United States implements an export strategy and suppresses imported products, it will inevitably lead to a further rise in U.S. trade protectionism and intensify international trade friction.
Reporter's comment: In the end of the year, the weakness of the European and American consumer markets triggered by the US debt crisis affected the orders of major textile exporting countries. The reduction of orders and price depression have become common features of the European and American textile and clothing markets. At the 110th China Import and Export Commodities Fair held in November this year, textile and garment companies returning from the exhibition generally lamented that the European and American markets have been worse than before, even worse than the 2008 financial crisis. The pessimism about the export trend is also spreading across Southeast Asian countries. Policy makers in the textile industry have lowered their overall export expectations for 2011. Even Bangladesh and the Vietnamese textile industry in the first half of the year are very conservative. The sharp turnaround in the US and European markets has forced them to reduce their export growth to less than 10% this year.
Export advantage change event review:
Cost competitiveness weakens shock index: ★★★☆☆
Since the beginning of this year, the competition for textile and apparel export orders in Southeast Asian countries has gradually become white. Although China still occupies the dominance of the textile and garment industry in Southeast Asia. However, due to factors such as rising labor costs, some orders from European and American markets have shifted to economies with lower wages such as Cambodia and Vietnam. At present, the salary level of workers in a medium-sized textile export enterprise in China is about 100 yuan per day, and skilled workers can reach 150 yuan per day. In ASEAN countries, Singapore, with the highest hourly wage rate for manufacturing labor, is 62.4 yuan/hour, followed by Malaysia at 31.8 yuan/hour, Thailand at 11.7 yuan/hour, and Indonesia, whose manufacturing labor force has the lowest hourly wage, at 4.5 yuan/hour. The sharp increase in wages in China’s labor force has made Bangladesh, Vietnam, Sri Lanka, and India, which were originally in the same context of rising raw material prices, more cost-effectively competitive.
Reporter's comment: When the global textile and garment industry has its eyes on Southeast Asian countries where labor cost advantages such as Vietnam and Bangladesh are prominent, manufacturing costs appear to be the only measure of textile industry competitiveness. However, the recent weakening of the end consumer market in Europe and the United States has led the industry to realize that low-cost products with lower cost inputs are not "magic bullets" that awaken the industry's vitality. At present, the textile and garment industries in various countries are affected by economic, financial and political factors. Under such circumstances, high production efficiency and stable supply are important standards for measuring the manufacturer's production capacity. Taking a step back, even Southeast Asian countries have become China's stronger competitors by virtue of cheap labor costs. However, it can be foreseen that the textile and apparel industry chain is not yet sound, especially due to the limited level of major technologies such as product design, printing and dyeing, and finishing, and the comprehensive competitiveness of textile industries in Southeast Asia will not catch up with China in the next few years. .
Event review:
Chinese brand clothing contests the Russian market shock index: ★★★☆☆
For the Russian market, which has a population of more than 100 million and light industry is not developed, China’s textile and apparel industries have absolute advantages. Nowadays, more and more textile manufacturers have embarked on the development of their own brands to seize the new opportunities for the mid-to-high-end products to seize the Russian market. Now Yabao Road market, 80% of the businesses have their own brand, and each brand has its own characteristics and culture, the awareness of businesses to promote the brand is also gradually increased.
Reporter commented: A country often establishes the country's image by products. The product should be based on its own brand concept, brand culture to win the consumers' favorite and market trust. We can see that Jingzhu Shengshi Group, which mainly exports to Russia, has established a self-owned brand design team of more than 100 people. The merchants of Albemarle Road will also carry out repeated research on paper patterns designed by themselves and foreign investors, rather than blindly studying. The copy. The changes in China's export commodities have won recognition from Russian consumers. China's textile and apparel brands are also gaining favor from Russian buyers.
Tragic events in the traditional market look back:
Japan's earthquake affected the textile industry
Surprise index: ★★★★★
On March 11, a strong earthquake measuring 9.0 on the Richter scale occurred on the east coast of Japan, accompanied by a huge tsunami. The resulting disruption of communication signals, traffic jams, water cuts and power cuts, and the subsequent impact of a nuclear leak crisis have caused tremendous complications for the Japanese economy and the lives of the Japanese people. At the same time, the textile and apparel industries in the relevant regions also suffered losses. The fibers and apparel industries in Japan's Iwate, Miyagi, and Fukushima were damaged due to the collapse of some factories and textile production equipment, and normal production was interrupted. In addition, the one-by-one round of power curtailment measures caused the traffic in Tokyo's business community to confuse several times, and the Tokyo Fashion Week, which is a trend indicator in Asia, was also cancelled.
Reporter's comment: The outbreak of the Great Earthquake in Japan has caught the attention of the industry, and the cancellation and postponement of fashion events have caused the industry to start worrying about the reduction in demand for high-end apparel and luxury goods industries. What is really worrying, however, is that due to a nuclear leak, there is a panic atmosphere in the Japanese industry and the Japanese consumer market will be negatively affected. Surprisingly, the post-earthquake market in Japan did not shrink significantly. The lack of productivity of domestic companies in Japan drove demand for imported textiles and apparel. The sales of blankets and towels surged, and the demand for industrial textiles such as masks continued to grow. This momentum continued into this summer. Demand for functional textiles has continued to increase, and the inspection standards for supplier supply capabilities have become more stringent. These two points have become significant changes in the Japanese market after the earthquake.
Event review:
US debt crisis triggered alarm
Surprise index: ★★★★☆
On August 5th, the international credit rating agency Standard & Poor's announced that it will downgrade US sovereign credit rating from AAA to AA+. This is the first time in the history of the US credit rating that it has been “degradedâ€. This move has stirred up thousands of layers of waves and triggered fierce market fluctuations. Economists point out that even rigid consumer products such as textiles and clothing are hard to keep up with. In order to reduce the fiscal deficit, the U.S. government will increase tax revenue, consumer disposable income will decrease, and consumer goods, including apparel, may be affected. The far-reaching impact is that in order to solve the problem of unemployment, the United States is very likely to reduce import and expand exports as the main mode of economic growth in the future. If the United States implements an export strategy and suppresses imported products, it will inevitably lead to a further rise in U.S. trade protectionism and intensify international trade friction.
Reporter's comment: In the end of the year, the weakness of the European and American consumer markets triggered by the US debt crisis affected the orders of major textile exporting countries. The reduction of orders and price depression have become common features of the European and American textile and clothing markets. At the 110th China Import and Export Commodities Fair held in November this year, textile and garment companies returning from the exhibition generally lamented that the European and American markets have been worse than before, even worse than the 2008 financial crisis. The pessimism about the export trend is also spreading across Southeast Asian countries. Policy makers in the textile industry have lowered their overall export expectations for 2011. Even Bangladesh and the Vietnamese textile industry in the first half of the year are very conservative. The sharp turnaround in the US and European markets has forced them to reduce their export growth to less than 10% this year.
Export advantage change event review:
Cost competitiveness weakens shock index: ★★★☆☆
Since the beginning of this year, the competition for textile and apparel export orders in Southeast Asian countries has gradually become white. Although China still occupies the dominance of the textile and garment industry in Southeast Asia. However, due to factors such as rising labor costs, some orders from European and American markets have shifted to economies with lower wages such as Cambodia and Vietnam. At present, the salary level of workers in a medium-sized textile export enterprise in China is about 100 yuan per day, and skilled workers can reach 150 yuan per day. In ASEAN countries, Singapore, with the highest hourly wage rate for manufacturing labor, is 62.4 yuan/hour, followed by Malaysia at 31.8 yuan/hour, Thailand at 11.7 yuan/hour, and Indonesia, whose manufacturing labor force has the lowest hourly wage, at 4.5 yuan/hour. The sharp increase in wages in China’s labor force has made Bangladesh, Vietnam, Sri Lanka, and India, which were originally in the same context of rising raw material prices, more cost-effectively competitive.
Reporter's comment: When the global textile and garment industry has its eyes on Southeast Asian countries where labor cost advantages such as Vietnam and Bangladesh are prominent, manufacturing costs appear to be the only measure of textile industry competitiveness. However, the recent weakening of the end consumer market in Europe and the United States has led the industry to realize that low-cost products with lower cost inputs are not "magic bullets" that awaken the industry's vitality. At present, the textile and garment industries in various countries are affected by economic, financial and political factors. Under such circumstances, high production efficiency and stable supply are important standards for measuring the manufacturer's production capacity. Taking a step back, even Southeast Asian countries have become China's stronger competitors by virtue of cheap labor costs. However, it can be foreseen that the textile and apparel industry chain is not yet sound, especially due to the limited level of major technologies such as product design, printing and dyeing, and finishing, and the comprehensive competitiveness of textile industries in Southeast Asia will not catch up with China in the next few years. .
Event review:
Chinese brand clothing contests the Russian market shock index: ★★★☆☆
For the Russian market, which has a population of more than 100 million and light industry is not developed, China’s textile and apparel industries have absolute advantages. Nowadays, more and more textile manufacturers have embarked on the development of their own brands to seize the new opportunities for the mid-to-high-end products to seize the Russian market. Now Yabao Road market, 80% of the businesses have their own brand, and each brand has its own characteristics and culture, the awareness of businesses to promote the brand is also gradually increased.
Reporter commented: A country often establishes the country's image by products. The product should be based on its own brand concept, brand culture to win the consumers' favorite and market trust. We can see that Jingzhu Shengshi Group, which mainly exports to Russia, has established a self-owned brand design team of more than 100 people. The merchants of Albemarle Road will also carry out repeated research on paper patterns designed by themselves and foreign investors, rather than blindly studying. The copy. The changes in China's export commodities have won recognition from Russian consumers. China's textile and apparel brands are also gaining favor from Russian buyers.
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