From the first development of bamboo fiber fabrics to the "bamboo fiber ecological textile production base," the rise of the Hao Sheng Group to "gentleman bamboo" wrote the legendary eco-textile industry. With the background of textile family, Shengsheng Group integrates spinning, fine weaving, finishing, design, development, finished product, sales and logistics. Its production capacity and sales ahead of the national bamboo spinning market rank among the best brands in the world. The company attaches importance to the industrial transformation and upgrading, advocating scientific development, focusing on brand building. In terms of brand strategy, Shandong Haosheng Group always sticks to the road of multi-brand development and dislocation management. Its "Chinese knot", "towel family", "Aiwa Iraqi" three brand created a grand success. Since the birth of the towel product family was given a "more remarkable" market mission and brand responsibility. Towel products family aimed at the high-level consumer demand for high-class domestic, and bamboo fiber textile products more than 60 billion yuan market share, with the strength of China's bamboo fiber eco-textile well-known brands. From the birth of the first bamboo fiber towel, ecological bamboo spinning has been cross-century in the "green". Family towel products from individual products to the overall home, from product-oriented to lead the way of life, and actively design belongs to the family's life and culture, interpretation of internal and external life dreams. As a high-end and refined brand that Haosheng Group tries its best to create, it aims at high-quality consumer demand of high-end home textile market at home and abroad. The positioning and design of more than 300 kinds of products in 10 major series are all created by Masaki Kei, the top international textile designer. , Lock the forefront of fashion, eco-textile leading the fashion trend. Scarves Family has a best-selling four seasons long-term portfolio, each product is every family every day necessities. Strong research and development, design and production capacity, the towel goods family has 30% to 50% price advantage, while providing more than 65% of the profit margins. From the brand image to the product design, the towel products family all take the current and future perspective of the market and integrate the most advanced design concepts from the world with the ecological characteristics of bamboo fiber. With the definition of fashionable, ecological and high quality brands, the family of towel products dominates comfort and harmony , A healthy concept of life, has been sought after by the market and consumers, and Europe and the United States to become high-end market supply of goods. Towel products family has become China's famous brand of bamboo fiber textiles. Chinese knot brands advocate healthy and natural lifestyle, promote exquisite, casual design concept, the high technology and Dali Square exclusive secret recipe combined with continuous innovation, fine materials fine weaving. "Chinese knot" square towel, bath towel, towel, sewing products, underwear, socks, seven series face the domestic market, with good brand temperament, excellent product characteristics and quality, in the fierce market competition in the station Steady heels. Aiwa brand in the face of the rapid development of domestic and international eco-textile market, the main push quality, green, environmental protection, functional apparel and home textiles to high-end bamboo fiber, Tencel, modal, cotton ammonia and other products as the core, combined with first-class computer Jacquard and dyeing and other technology for domestic and foreign customers with nearly 100 kinds of high quality ecological fabrics. Relying on the Group's strong scientific research and production strength, Eva eco products have won high recognitions of domestic and foreign customers in the market and have become the designated fabric suppliers of more than 10 famous apparel brands and home textile enterprises at home and abroad. Haosheng products are also broken down for the market prospects: the mass consumer market - bamboo blended towels quality and cheap; upgrade the consumer market - the pursuit of quality family has made a wide range of towel consumer goods in the horizontal extension; high-end Consumer Market - Rich People Highly Appreciate High-grade Bamboo Fiber Products; Large-scale Consumption - Group Buying Market, Suitable for Bath, Beauty, Hair Care, Health Care, and Other Welfare Units; Fiber sports products naturally win the love of sports fans. As a bamboo fiber textile production base, Haosheng Group hand in hand with internationally renowned textile research institutes, the establishment of the authority of the bamboo fiber textile R & D center, and the development of bamboo fiber textile industry standards. Haosheng Group aspires to China's large-scale functional eco-textile base to continuously move forward.
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