Huo Siyan, known for her gentle and charming performances in costume dramas, recently took a step beyond acting by launching her own brand called "TDF" (Teddy Family Design). In an interview at her birthday party last October, she announced the creation of TDF, which is unique among mainland celebrities. However, Huo clarified that her main focus remains on acting, and she doesn't plan to invest too much time or energy into the brand. She emphasized that her goal is not to make a huge profit but rather to manage it responsibly.
The TDF brand reflects a casual and fun design style, focusing on everyday wear such as t-shirts, jeans, and hats. Unlike some other celebrity brands, Huo Siyan does not directly participate in the design process. Instead, she collaborates with a professional design team and outsources production to factories. A dedicated quality inspector is sent to the factory to ensure product standards are met.
What sets TDF apart is its charitable approach. The brand integrates a charitable concept into both production and sales, aiming to give back to the community. The brand’s image is inspired by Huo Siyan's own pet, a teddy dog, symbolizing warmth and innocence. Though she may not be heavily involved in day-to-day operations, Huo acts more as a “publicity ambassador,†helping to promote the brand through social media and public appearances.
Compared to other celebrity fashion ventures, such as Edison Chen’s CLOT or Juice’s streetwear brand, TDF takes a more modest and accessible approach. It emphasizes simplicity, fun, and a connection to its audience. While the product range is still limited, the brand has already gained attention for its unique identity and the personal touch behind it.
Huo Siyan’s journey into fashion highlights her versatility and willingness to explore new creative avenues. As TDF continues to grow, it will be interesting to see how she balances her acting career with her entrepreneurial efforts. For now, the brand stands as a reflection of her personality—lighthearted, sincere, and full of charm.
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