Brand Name: LIDENGYA
Chinese Name: Li Denya
Brand Interpretation: LIDENGYA is a brand that embodies natural beauty and elegant sophistication. It is designed for modern urban women who seek a life filled with intelligence, ease, and style. The brand conveys a sense of grace and refinement while maintaining a comfortable and approachable aesthetic.
Brand Philosophy: LIDENGYA draws inspiration from the prevailing trends in the market, blending the restrained elegance of Eastern culture with the simplicity and harmony of Western aesthetics. Through its unique perspective, it redefines what fashion and elegance mean in today’s world. The brand seamlessly integrates traditional cultural elements with contemporary fashion, offering a fresh and distinctive identity.
Design Concept: The design philosophy of LIDENGYA focuses on subtle and atmospheric styles—chic yet not overly complicated, with smooth and natural lines that reflect a sense of ease. The brand employs various modern and scientific tailoring techniques to incorporate fashionable elements in a clever and innovative way. It emphasizes the harmonious combination of different styles and colors, ensuring versatility and visual appeal.
The brand believes that fashion should be reflected in everyday life, making it more than just clothing—it's about attitude, confidence, and personal expression.
Price Positioning: For spring and summer collections, prices range from 168 to 400 RMB, while autumn and winter collections are priced between 200 to 800 RMB. This ensures that high-quality fashion remains accessible to a wide audience.
Target Consumer: LIDENGYA is tailored for urban women aged 25 to 38 who appreciate style, value quality, and seek a balance between elegance and comfort in their daily lives.
Business Strategy: The brand aims to bring high-quality fashion to the public at affordable prices, making it an integral part of everyday life. By focusing on both style and practicality, LIDENGYA continues to build a loyal customer base that values authenticity, sophistication, and smart choices.
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