Brand Name: LIDENGYA
Chinese Name: Li Denya
Brand Interpretation: LIDENGYA is a brand that embodies natural beauty and elegant sophistication. It reflects the modern urban woman's lifestyle, offering a touch of intelligence, relaxation, and fashion. The brand's essence lies in creating a harmonious blend of elegance and comfort, making it a perfect choice for women who appreciate refined style without sacrificing ease.
Brand Philosophy: Inspired by the prevailing trends in the market, LIDENGYA draws from the restrained yet graceful Eastern culture and the simple yet generous Western aesthetic. Through its unique perspective, the brand redefines what it means to be fashionable and elegant, seamlessly merging contemporary fashion elements with traditional cultural values. This fusion results in a fresh and distinctive style that stands out in today’s competitive fashion landscape.
Design Concept: LIDENGYA’s design philosophy is centered around subtle and atmospheric aesthetics. It combines chic elements with a sense of refinement, avoiding anything overly flashy or pretentious. The brand emphasizes smooth, natural lines and uses advanced tailoring techniques to create garments that are both stylish and functional. Each piece is thoughtfully designed to reflect a balance between tradition and modernity.
Design Features: The brand focuses on a versatile and harmonious approach to color and style combinations. It integrates various fashion elements in a way that feels effortless and cohesive. Attention is given to the details—every stitch, every fabric choice, and every silhouette is carefully considered to ensure a luxurious yet accessible feel.
Price Positioning: For spring and summer collections, prices range from 168 to 400 RMB, while autumn and winter collections are priced between 200 and 800 RMB. This pricing strategy ensures that high-quality fashion remains accessible to a wide audience.
Target Consumer: LIDENGYA is designed for urban women aged 25 to 38 who value style, quality, and comfort. These women are independent, confident, and always looking for ways to express their individuality through fashion.
Business Strategy: The brand follows a “high quality at low price†approach, aiming to bring fashion closer to everyday life. By focusing on affordability without compromising on design or craftsmanship, LIDENGYA seeks to become a trusted and beloved name in the fashion industry.
LIDENGYA is more than just a clothing brand—it's a lifestyle, a reflection of modern elegance, and a celebration of the beauty found in simplicity and sophistication.
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