Huo Siyan, known for her elegant and charming performances in costume dramas, recently made waves by launching her own clothing brand called "TDF" (Teddy Family). Unlike many celebrities who dive deeply into fashion design, Huo Siyan took a more hands-off approach. She didn't personally handle the design process but instead hired a professional team to create the products. The production was outsourced to factories, with a dedicated quality control person overseeing the process.
The TDF brand focuses on casual and fun designs, reflecting a relaxed lifestyle. So far, the collection includes T-shirts, jeans, and hats—simple yet stylish pieces that appeal to a wide audience. While the product range is limited, the brand has incorporated a unique charitable element, adding a meaningful touch to its operations.
Huo Siyan described TDF as more of a side project rather than a full-time business. In an interview, she mentioned that her main focus remains on acting and that she doesn’t want to invest too much time or energy into the brand. However, she emphasized that she hopes to avoid financial losses and maintain a modest scale of operation.
The brand’s image is inspired by her pet dog, which gives it a personal and relatable feel. Huo Siyan plays more of a promotional role, helping to raise awareness and represent the brand rather than being directly involved in day-to-day management.
Her approach to the fashion industry is different from others like Edison Chen, who built a successful brand called CLOT. While some celebrity brands are heavily influenced by streetwear culture and hip-hop aesthetics, TDF takes a more down-to-earth and accessible route. It’s not about making a huge statement but rather creating something fun and meaningful.
Huo Siyan also attended a recent event where she actively participated, showing her support for the brand and engaging with fans. Her involvement, though limited, highlights her commitment to the project and her desire to keep things simple and genuine.
Overall, TDF represents a new chapter in Huo Siyan’s career—one that blends her love for fashion with a sense of responsibility and fun. It's not about fame or profit, but about expressing herself through a different medium.
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