With the further refinement of female consumers' aesthetic ability and consumption concept, not only the quality and style of bra but also the bra brand are emphasized. The underwear market has been upgraded from the competition of goods to the battle of brands. In the fierce competition in the market, any one of the high-quality brand underwear have the opportunity to stand out.
Reporters in a lingerie counter to see that, despite many fashionable and inexpensive green underwear market, but the patronage of the ladies are few, while a high-end underwear brand Baiyou Ti underwear, although the price of 700-900 yuan However, consumers are still bored buying.
The reporter stepped forward and chatted with a young lady for a while, she told reporters that before her brand of underwear is not too cold, and later bought a set of 100 gifted Ti high-grade bra under the advice of a friend, do not wear do not know do not wear, wear a Intimidated, anyway, before the underwear can not wear, breathing is not smooth, activities are not free, and the back of the meat is also divided into a piece of the next piece, and Baiyou Ti underwear is not only comfortable and breathable, and freely, on the breast milli No sense of pressure, self-cultivation effect is good, but there will be no Le marks, if not a friend's advice, I may still wear those lousy underwear, and now I have the concept of brand underwear, after all, big big, cutting, Comfort than ordinary underwear a big son.
According to the survey, with the increase of women's age, they pay more attention to underwear brand factors, this feature and the trend of buying garments on the contrary, 85% of women think that first look at the brand to buy underwear, followed by fabric, style and workmanship, Underwear is personal clothing, of course, the requirements of underwear is more stringent than the coat, critical.
In the survey, the reporter found that in recent years, the rapid development of China's underwear market, especially the high-end underwear with health care industry, a huge market space. Although the vast majority of women buy underwear is out of "need" to consider, but the functionality of underwear will also stimulate women's desire to buy. Sixty percent of women think that functional underwear is an important factor in their preferred buying or not. At present, China's underwear market, the proportion of functional underwear is not high, we can see that the application of high-tech, increase functional characteristics of underwear business is a new opportunity.
As early as 2010, Love yarn apparel group to develop and launch a series of health-oriented adjustment underwear - Baiyou Ti memory bra, also known as magic ring bra, the brand bra using silk protein, bamboo fiber, nickel titanium memory alloy Steel ring high-quality, high-tech materials, with the exception of taste, breathable, hygroscopic, whitening skin care, thin, environmentally friendly, machine wash is not deformed, zero pressure on the breast and other characteristics of a listing has been the favor of female consumers and Recognized and sales rose steadily, so that Love yarn apparel group's popularity soaring, accounting for the growing market share, allowing enterprises to embark on the road to rapid development, becoming China's first brand of health underwear, underwear, the Chinese adjustment Zou Jifu, an executive director and marketing director of Love yarn apparel group, gained the reputation of "godfather of Chinese adjustment lingerie" for the same time.
Zou Jifu told reporters that from a market perspective point of view, the demand for functional underwear in China's market will show a clear trend of growth, with changes in women's minds and the upgrading of consumer attitudes are changing the growth of China's underwear brand, In the future, Love yarn apparel group will be 100 gifted Ti into China to adjust the first brand of high-end underwear, take a good brand to create every step.
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