From 2010, the price of cashmere called "soft gold" staged a wave of roller coasters. It is understood that regardless of cashmere prices are up or down, the domestic production and processing enterprises are impaired; and due to the economic downturn in Europe and America, China's cashmere export orders dropped sharply this year, coupled with a lot of orders transferred to lower labor costs in India and other countries, Domestic cashmere products inventory is difficult to digest, a group of cashmere enterprises are facing production or restructuring. Tian Hong, the head of China Chamber of Commerce for Import and Export of Domestic and Imported Foods, told reporters that in the past two years, the price of cashmere rose sharply. Many cashmere processing enterprises have accumulated a large amount of cashmere raw materials at high prices. Despite the sharp drop in European orders this year, the sales of cashmere products dropped , Raw material prices of cashmere plunged, from 800,000 yuan / ton fell to 650,000 yuan / ton, importers also began to pressure, a large number of cashmere processors are facing the loss that is not sold, hard-to-digest inventory inventory difficult to reflow difficult. Tian Hong introduced China accounted for 70% of global cashmere raw material output, processed cashmere production accounted for more than Bacheng, orders fell sharply hit the Chinese cashmere industry. Tian Hong told reporters that there are two ways to solve the cashmere industry dilemma: First, the development of domestic cashmere consumer market, increase domestic sales. According to reports, the domestic market currently accounts for only 30% of sales of cashmere products. Second, we must increase their own brand building, changing the status of a large number of OEM foundry cashmere industry, cashmere price control of the right to speak. According to incomplete statistics, about 90% of China's cashmere manufacturing enterprises are OEMs, which has kept the price of Chinese cashmere products at a low level, with a profit of less than 10%.
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